introduces new food and beverage preferences to further diversify its offerings


Food and drink in Chester partners Sally Kelly, Derek Booth and Diane Jefford

Partners Sally, Derek and Diane

With improvements to the website and the introduction of more detailed tags, users can choose which dining experience they are looking for.

We’ve increased our traffic by over 90% in the last year or so and delivered a very good return on investment to our customers regardless of the locks. “

– Diane Jefford

CHESTER, CHESHIRE, United Kingdom, Aug 6, 2021 / – Since 2002, has been bringing the best of Chester’s hospitality and attractions to both visitors and locals searching the web for relevant terms to experience the city.

Over the years, of course, the way people search has evolved rapidly and of course website visitors’ expectations have steadily increased while their attention spans have continuously decreased. This has kept on their toes, and has worked tirelessly over the past few years to build a structure that will meet the needs of their market by being there for visitors and potential new users no matter what their request may be.

After several years of harmonious collaboration as external consultants to, digital specialists Sally Kelly and Derek Booth recently joined founder Diane Jefford to create an incredibly dynamic business partnership under the banner. This will help them move forward with their plans to provide the best answers to these specific online questions about the events, activities, food, drink and where to stay in the city.

The team stated, “This is of course an on-going process where we are always listening to our customers, our visitors and what we see in the search engines, how user searches change over time and Depending on the current climate and the measures taken, the information we collect will change. These Covid-19 times have shed some light on these changes and how capricious and fast they can be. In listening to the needs of the market, the entire location had to shift to a dominant take-away search while we were confined to our homes, and then the outdoor seating got even bigger than the seasonal Christmas search than we did were allowed to dine outside. which has now expanded into the search for covered and heated outdoor seating. We’re very proud to say that by following these principles, despite the pandemic, we’ve increased our traffic by over 90% in the last year or so and delivered a very healthy return on investment to our customers regardless of the lockdowns. “ can best understand how people search and what interests them most, and this is how they produce the best results. When we search online these days we are really getting exactly what we want and we have incredibly high expectations that Google will be able to deliver results that meet anything we are looking for (so we can spend our time Having fun instead of scrolling through the internet).

As advanced as the search results are, unfortunately they do not always answer our questions as perfectly as we would like. This is often due to the fact that the websites that Google can choose from do not always fully provide the information that precisely answers the questions asked by the search engine. Often times when Google doesn’t get the right results we really have to search for answers or call lots of places to ask questions to find out who meets our ever-growing list of needs and preferences, which frankly is an overall poor user experience and leads to a lot of frustration. is working to remove those points of frustration for Chester searches and it’s a work in progress but they’re solving them one at a time so everyone can find the right places to enjoy their time on the town in a unique way . Dietary needs and food preferences are key to finding the food and beverage sector – you can be vegan or vegetarian, or looking for gluten-free or allergen-friendly options, or all of this along with a whole host of other requirements and has you covered so you can either do your best Find options right from your search on Google, or filter your choices based on a host of other preferences.

Some of’s latest additions to the site’s search specificity are food preferences, which match Chester’s exciting restaurants, which for most is obviously a really important element in deciding which is the preferred restaurant for the evening. If you’re looking for Pan-Asian (Thai, Japanese, Asian Fusion) or Mediterranean cuisine, or the best Italian restaurant in Chester, look no further as the new pages will take you straight to a high quality selection Who Can Find Rest assured we have great food and service, and every week there are new options and new venues all the time.

Founder Diane Jefford said, “It’s been a fantastic journey we’ve been on. If you think back to when we started this business almost 20 years ago, the local council didn’t even have an online presence. We have really excellent long-time customers on who have benefited from all of the online traffic we have delivered over the years, but all of these new sections that we are constantly adding allow us to add even more routes to what what our audience really wants. This is tremendous added value for both our loyal customers and all of the exciting new businesses opening in town and joining us. For site visitors, we know that allows them to find exactly what they are looking for more and more, often right from their first search on Google, with no stress or unnecessary waste of time, which has always been a big goal for us. We see it as our job to bring the right visitors together as quickly and easily as possible with the perfect companies for their needs and wishes, so that they can have their fun and I am very proud that we are doing this very well! ”.

Diane Jefford
+441244400007 extension
[email protected]
Visit us on social media:


Leave A Reply