Highland Park partners with Big Green Egg to celebrate unexpected flavors of fire

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KIRKWALL, SCOTLAND–(BUSINESS WIRE)–United by a shared commitment to heritage, quality and unexpected, bold flavors, Highland Park Single Malt Scotch Whisky and Big green egg are proud to announce an exclusive partnership. The single malt Scotch whiskey will serve as the official US Scotch partner of the original American pottery maker.

“Highland Park invites drinkers to explore the complex yet balanced flavors created through unexpected contrasts. Our home on the Orkney Islands gives our whiskey its unique smoky sweetness – and that contrast is often found between grill and BBQ techniques too,” says Martin Markvardsen, Highland Park Senior Brand Ambassador. “Partnering with Big Green Egg is a great way for us to work together to share our love of flavor and I’m excited to see what people’s experiences are with Highland Park and Big Green Egg.”

The partnership begins with a series of events in Colorado, Texas and California beginning July 2022, offering flavor lovers the opportunity to discover expertly curated whiskey and food pairings in unexpected, upscale ways. Big Green Egg’s live fire cooking methods amplify Highland Park’s distinctive flavors to offer consumers a new “Flavour from the Fire” experience with unexpected contrasts of smoke and sweetness. With a robust community of chefs and culinary experts, Big Green Egg has a collection of recipes that pair beautifully with the whiskey that Highland Park plans to share with consumers over the coming months.

“Big Green Egg and Highland Park share a love of open fire cooking, bold flavors and creating memorable experiences,” said Jon Bogle, Marketing Director, Big Green Egg. “We look forward to working together to create unique experiences that bring fire and smoke to sophisticated palates across the country.”

UNEXPECTED CONTRASTS

Born in the Orkney Islands off the most northerly coast of Scotland, Highland Park is a wildly harmonious single malt Scotch whiskey characterized by a uniquely complex balance of flavours. Shaped by the extraordinary contrasts of its homeland, the whiskey delivers a taste that harmoniously balances seemingly contradictory elements – heather honey, spiced dried fruit and peat smoke.

Highland Park’s campaign is about bringing together contrasts and the unexpected, finding balance in the extreme and uniting people, skills and experiences for a unique harmony on the plate and beyond.

UNEXPECTED TASTE

Highland Park Whiskey Global Senior Brand Ambassador Martin Markvardsen has compiled a selection of Big Green Egg recipes that complement three of the brand’s most popular whiskeys.

  • Highland Park 12 Year Old & Big Green Eggs grilled oysters: The salty notes of seafood, especially grilled or smoked oysters, pair particularly well with the rich, full flavor of the whiskey and notes of dried fruit, heather honey and aromatic peat smoke.
  • Highland Park 15 year old & Big Green Eggs Grilled Asian Mahi-Mahi: Asian cuisine and ingredients like soy sauce and sesame seeds found in this Big Green Egg recipe pair perfectly with the whiskey’s intense fruity notes – fresh pineapple and sun-kissed lemon zest.
  • Highland Park 18 years and Big Green Eggs ribs: This 18-year-old whiskey with notes of ripe cherries dusted with bittersweet cocoa, freshly harvested honeycomb and candied orange peel complements hearty dishes like Big Green Egg’s beef ribs.

About Highland Park Whisky

Highland Park has been crafting its award-winning whiskey at the Highland Park Distillery in Kirkwall, Orkney since 1798. Now, 224 years later, they are one of the ten oldest active distilleries in Scotland. Age, experience and a respect for tradition may define Highland Park whiskey, but it is Orkney that sets it apart. Something magical happens and it’s called A Wild Harmony.

It’s not just the influence of the finest sherried oak casks on its maturing whisky, it’s the salty sea winds beating Orkney’s rugged shores, the intensely floral character of the islands’ treeless but heather-rich peat and the wild independent Viking spirit that drives the brand drives. These are the elements that flow untamed into whiskeymaking to create a wild harmony of sweet and smoky flavors that make Highland Park unique. For more information visit www.highlandparkwhisky.com. Follow the journey @HighlandParkOfficial #AWildHarmony #HighlandParkWhisky.

About Big Green Egg

Big Green Egg Inc. is the world’s leading manufacturer of the premier outdoor cooking system, unsurpassed for its versatility and culinary results. Starting with a single outdoor stove known as a kamado over 45 years ago, the EGG® has evolved into a state-of-the-art version of this traditional Asian appliance. Combining top-notch innovation and engineering performance with industry-leading and patented features, state-of-the-art ceramic technology, a full range of related EGGcessories® and seven different sizes sold in over fifty countries, the Big Green Egg® is ideally suited to the occasional BBQ griller and culinary lover alike and has become the choice of leading chefs around the world. Lifetime guarantee, versatile…often imitated, never equalled…there is only one original Big Green Egg – the ultimate cooking experience! ® For more information, see www.BigGreenEgg.com.

Please drink responsibly and do not forward this press release to anyone under the age of 21.

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