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Eroski and customers donate € 435,000

Spanish retailer Eroski launched a campaign across its retail network last month to raise funds for the people affected by the eruption of the Cumbre Vieja volcano on the island of La Palma.

As part of the campaign, the retailer encouraged the consumption of Canarian bananas to support the banana sector and the people affected by this natural disaster. It said it would Donate € 0.10 for every kilogram of Eroski natural bananas sold in its branches. Customers could also make a voluntary donation at the cash registers.

At the presentation, Alejandro Martínez Berriochoa, Director for Health and Sustainability at Eroski, said: “In natural disasters like the one we experience on La Palma, immediate attention is paramount. From Eroski, we donate and channel the solidarity of our customers through the Red Cross, who offers help and support from the very first moment on the island to meet the basic needs of the affected people for food and shelter.

Canarian banana is one of our most popular products, both for its quality and its taste. In these difficult times for the banana sector on La Palma, we would like to make our customers aware of how important it is to rely more than ever on this product, which is so relevant to the island’s economy and employment.

“The volcano is erupting serious effects on plantations and infrastructure, but the consumption of bananas from La Palma is still safe, healthy and tasty. The donation that we at Eroski, together with that of our customers, will enable us to meet the basic needs of the people affected by the volcano. “

And that has now been confirmed they have collected 435,000 euros for the cause. Well done everyone !!

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