LuLu celebrates ‘Let’s Eatalian’ – News

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The LuLu Hypermarket is bringing the world’s most popular cuisine – Italian – to the United Arab Emirates with its “Let’s Eatalian” celebration. From November 8 to November 21, 2021, the festival will bring the beneficial goodness of delicious Italian cuisine closer to all shoppers in all LuLu shops in the United Arab Emirates.



The opening of the festival at LuLu Hypermarket in Al Barsha, Dubai was attended by Giuseppe Finocchiaro – Consul General of Italy in Dubai, Roberto Luongo – General Director of the Italian Trade Agency and Amedeo Scarpa – Italian Trade Commissioner, in the presence of James Varghese – Director. honored by LuLu Dubai and the Northern Emirates.

Let’s Eatalian is supported by the Italian Trade Agency in collaboration with the Italian Embassy in the United Arab Emirates and the Consulate General in Dubai.

Full of goodness and gourmet taste of Italian cuisine and the health benefits of a Mediterranean diet, the “Let’s Eatalian” campaign puts high-quality foods and ingredients in the spotlight. Buyers will see a wide range of excellent cheeses, Italian chocolate, fruit jams, sweet and savory puff pastries from well-known brands and Italian apples at special prices.

There will also be specialties like organic pasta, infused extra virgin olive oil, high quality sea salt and other essentials from the cupboard. Of particular interest to buyers is a selection of high-quality premium ingredients such as olives, peeled tomatoes and cakes, which are prepared and sold under LuLu’s in-house label.

Fresh Italian-style pizzas, cakes and desserts from the LuLu kitchens, prepared with the best ingredients, also await the buyer.

“LuLu’s” Let’s Eatalian “promotion has always been a popular festival and we are happy to present the best of Italy in our aisles,” said the director of the LuLu group, Mr. Salim MA. “LuLu has brought this festival a unique selection of offices in Europe by sourcing its offices, in particular the group’s newest sourcing office in Malpensa-Milan, which supports the trade in Italian products for the MENA region. The festival is a great opportunity to promote the It is surprising to discover the taste and goodness of Italian ingredients at delicious prices. “

Nicola Lener, Ambassador of Italy to the United Arab Emirates, said: “I am delighted to welcome this new ‘Let’s Eatalian’ advertising campaign, which follows on from previous successful initiatives we have already organized with LuLu Hypermarket.”

Nicola emphasized: “Italy enjoys being one of the most dynamic, innovative and safest food clusters in the world, and our national offer stands for exceptional flavors, a wide variety of ingredients and biodiversity, and a great contribution to health and well-being, like that famous Mediterranean diet recognized by UNESCO as an Intangible Heritage of Humanity, “she said; “We will repeat this campaign next March to offer consumers an even wider range of Italian products to discover our eating culture and the endless variety of foods.”

Roberto Luongo, General Director of the Italian Trade Agency, said: “The launch of the ‘Let’s Eatalian’ campaign in the United Arab Emirates to promote Italian food underscores the shared interest of the Italian Trade Agency – ITA and the LuLu Group in promoting products and manufacturers together of excellence in the Italian agri-food sector. “

“The LuLu Group is an exceptional partner who is seriously helping to affirm the Italian presence in the United Arab Emirates and the MENA region worldwide. With renewed vigor and enthusiasm, Italian Trade Agency-ITA is standing by Italian companies as they recover from the pandemic, advocating agreements with large-scale retailers, ”added Roberto Luongo.

“The UAE imported over 180 million worth of Italian F&B products in 2020. Global interest in Italian food has led the Italian government to raise export targets to an unprecedented 50 billion euros in 2021, and I assume so that a large part of this is a direct result of the strong trade relations with the UAE, thanks also for this advertising campaign, ”concluded Roberto Luongo.


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