Potbelly Corporation, the iconic neighborhood sandwich shop, today announced a multi-unit development deal to bring six new store locations to Orlando, Florida over the next seven years.
Bob Wright, President and Chief Executive Officer, commented, “I am very pleased to announce another franchise agreement bringing six new stores to the Orlando, Florida area. We are excited to begin this new relationship with Shari Nasir and Imran Malik of Sugarland Investment Group, LLC (“Sugarland”) to share a love of toasted sandwiches with Central Florida and expand the Potbelly brand. This deal is another important milestone on our journey to the Franchise Growth Acceleration Initiative.”
Sugarland CEO Shari Nasir said, “We are longtime fans and supporters of Potbelly and look forward to playing an active role in its growth and expansion in the United States. We are really passionate about the brand, their high quality and delicious food and are very excited to bring Potbelly to our garden!”
In addition to a strong background in corporate governance, Shari has multi-family development experience in the Orlando, FL area and is well positioned to leverage her extensive local network and real estate development experience as Sugarland enters this franchise partnership . Sugarland will be hiring an operating partner to lead day-to-day shop management and is in the final stages of the selection process.
As part of the Franchise Growth Acceleration initiative announced in March 2022, Potbelly plans to reach 2,000 units over the next 10 years, at least 85% of which will be franchised stores. The brand also plans to refranchise about 25% of its corporate stores.
Information about the Franchise Candidate
Potbelly is a popular national staple, widely celebrated for its iconic toasts and friendly atmosphere. Potbelly is thriving equally in both metro areas such as the newly announced Tampa (FL), Champaign-Springfield-Decatur (IL) and Orlando (FL) markets as well as suburban markets. The brand is targeting talented owner/operator groups through a strategic franchise initiative targeting attractive markets across the country.
To capitalize on momentum and increase sales, the brand is prioritizing marketing tech innovations through an updated website, mobile app, and Perks loyalty program. Similarly, the concept focuses on streamlining operations at its restaurants through the Potbelly Digital Kitchen initiative. These improvements include increasing order sorting in a new technology-driven, time-efficient way that improves quality, accuracy and speed.
Ideal franchise candidates should be able to meet the required financial criteria, have experience in restaurant operations, strong business skills, focused and dedicated problem-solving skills, and enjoy working with others. Operators can take advantage of the Sandwich concept’s flexible store designs, including in-line, endcap, drive-thru and non-traditional formats, equipped with technology-enabled enhancements to encourage in-store dining, take-out and delivery . These factors, along with a varied menu and multiple daily segments, make Potbelly an attractive investment in a franchised restaurant.
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