Star chef Fabio Viviani creates a new dessert concept


Fabio Viviani, a successful $110 million restaurant owner with over 30 restaurants and one of the most sought-after celebrity chefs in the industry, partners with Fransmart, the industry-leading franchise development company behind the explosive growth of brands like The Halal Guys, Five Guys and QDOBA, to bring the restaurant industry a fun and innovative way to enjoy classic dessert items. JARS is a new high-volume, fast-paced dessert concept that utilizes the latest technology and labor-saving cooking techniques to produce high-quality treats, gourmet soft serve, shakes and coffee beverages without the need for a large kitchen.

With the first location planned to open this year in Chicago and plans to open restaurants in the top 60 media markets across the US, JARS restaurants will offer decadent treats from around the world, served in eye-catching, reusable glasses. From tiramisu, biscuits and s’mores to pies, cakes and cobblers, JARS is a family-friendly, Instagramable concept that will satisfy any sweet tooth.

“As a chef and restaurateur, I wanted to create a concept of delicious desserts that appealed to everyone’s tastes while addressing the needs of franchisees and restaurateurs,” says Viviani. “The crowning glory is JARS, a perfect blend of my passion for serving amazing dishes with a perfect presentation and my commitment to building an efficient, low labor business. From the customer experience to the end result, we have meticulously packaged everything down to the smallest detail.”

With more than 30 years of experience in the restaurant and hospitality industry as a TV presenter, author of best-selling cookbooks, and globally recognized chef with multiple successful brands, Viviani strategically designed JARS as the next app-driven, interactive experience that embraces automation. The menu enables in-store, take-out and out-of-store ordering options to meet customer needs through omni-channel selling opportunities.

Unlike current dessert franchise concepts such as Nothing Bundt Cakes and Crumbl Cookies, JARS requires minimal labor and staff training while offering high profit margins with low entry costs for skilled operators. There is no full kitchen fit out or chef required and the hood/extractor free kitchen design offers an exceptional return on investment for remodeling opportunities.

“Fabio sets himself apart from other celebrity chefs with his proven track record and understanding of the business side of the restaurant business. He knows what it takes to build a profitable, labor efficient franchise capable of producing high volume in a small space,” said Dan Rowe, CEO of Fransmart. “He has created a fresh, social media-focused concept that is accessible to first-time franchisees and appealing to seasoned multi-unit operators to easily build a brand portfolio. JARS will undoubtedly emerge as the next unbeatable opportunity to bring an efficient, curated experience to today’s fast-paced market.”

With the help of Fransmart, Fabio Viviani Hospitality Group plans to expand JARS in the busiest mass congestion areas across the country, building on its diverse portfolio of 30 concepts with combined sales of over US$110 million. With another five to eight concept locations set to open over the next 12 months, the hospitality group expects to generate over $140 million in revenue before adding JARS into the equation.

News and information contained in this press release has not been verified by QSRFood News Media or Journalistic, Inc.


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