The increasing demand for Middle Eastern cuisine and the growing consumption of traditional Arabic flavors and high quality Tahini products in countries such as Canada, Mexico, the USA, Brazil, Spain, China and India are driving growth in North America and the Middle East, & the Mediterranean Tahini market
Additionally, products such as tahini pastes and hummus are becoming increasingly popular in the North America region, which is also expected to fuel the growth of the tahini market in North America, the Middle East and the Mediterranean. In addition, the increasing acceptance of Western culture continues to accelerate the growth of the market.
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In addition, the availability of a wide variety of tahini flavors, such as roasted garlic and wild oregano herb, which can be used in various dishes in North America and the Middle East and Mediterranean, is also expected to fuel market growth.
On the other hand, the fluctuating price of sesame seeds is expected to pose challenges to the market as it affects the overall price of the tahini product and thereby hinders the market growth of the North America, Middle East and Mediterranean tahini markets.
Also, the shift in consumer preferences towards snacks on the go is one of the major trends in the market. This trend is intended to encourage market growth. For example, in February 2018 Soom launched squeeze packs for individual servings! It’s ideal for a quick breakfast and is available as a chocolate-sweet halva spread. Hence, the growing demand for on-the-go snacks is projected to fuel the market growth of North America, the Middle East and the Mediterranean tahini.
Dipasa, Sunshine International Foods, Inc., Kevala International LLC, Premier Organics, Joyva Corp, Halwani Bros. Co., El Rashidi El Mizan, Haitoglou Bros SA, Al Wadi Al Akhdar SAL, and Prince Tahina
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Tahini is a Middle Eastern vegetable dish made from crushed sesame seeds. It is usually served as the main ingredient or on its own with hummus, baba ghanoush, and other Egyptian or Middle Eastern foods. The leaves are roasted golden brown and then crumbled into tahini. It is also used for dressing and garnishing salads. Sometimes it is used as a food coloring in Indian cuisine.
The leaves are boiled into powder for a few minutes, sieved and mixed with water. They can be spread on top of the meal or eaten as it is, although they are considered a mild starter. A food processor is needed to prepare tahini as it has to be ground to a powder with water. Other ingredients can be added to the mixture, such as chopped or crushed nuts, dried fruit, mint or cardamom, sugar, and asantida (or asantida). A food processor that uses tahini as an ingredient is called a tahini processor.
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