The countdown to the Future Hospitality Summit is on as the hospitality, travel and tourism industries await three days of expertise, experiences and exclusives


Dubai, United Arab Emirates – With just one week to go before the highly-anticipated debut of the Future Hospitality Summit (FHS) in Dubai, the Middle East and Africa hospitality, travel and tourism industries are gearing up for heated debates, exclusive announcements, unparalleled networking and outstanding experiences at the the region’s most prestigious hospitality investment event.

FHS begins Monday 19th September bringing together nearly 950 hospitality investment decision makers for three days of discussions, initiatives and exciting industry announcements as well as a variety of networking events, sports and fitness sessions and opportunities to visit some of Dubai, together newest attractions.

Hosted by Jumeirah Hotels & Resorts and co-organized by The Bench and MEED, the FHS brings together the investment communities of the Arabian Hotel Investment Conference (AHIC), the Global Restaurant Investment Forum (GRIF) and the African Hospitality Investment Forum (AHIF) to address key issues and set the future agenda of the industry – all under the motto Lead the change.

“With just a few days left until the hospitality industry hits Dubai, we’re excited to bring you some of the highlights, key events and attractions at FHS.” said Jonathan Worsley, Chairman of The Bench.

“With its action-packed agenda, great networking events, educational field trips and everything in between, FHS delivers groundbreaking ideas, heated debates and much more. Whilst business is of course the main focus of the day, we have put together a range of fun events including sports tournaments and off-site visits to provide an all round educational, balanced and fun experience. We look forward to welcoming the world of hospitality to Madinat Jumeirah for the region’s premier hospitality investment forum.”

On the agenda

The curated FHS program features high-quality presentations from 185 speakers – including government leaders, hotel investors, owners, developers and industry experts – covering 40 sessions on technology, talent, investment, innovation, the ongoing post-pandemic recovery and more.

On day one, GRIF is on the menu, with industry leaders taking center stage to discuss the hottest topics affecting the region’s food and beverage industry. Days two and three will focus on Hotels, Resorts and Tourism and will address pressing industry issues including sustainability, innovation, investment trends, economic issues, procurement and staff recruitment and retention.

New ways to network

FHS 2022 in Dubai will feature eight not-to-be-missed networking sessions including the opening reception at 6:30pm on Monday hosted by Jumeirah. The event will be held at Mina A’Salam and will showcase the best in Arabic hospitality from Jumeirah’s award-winning chefs.

In addition, delegates can take their FHS experience to the next level and discover the best of high-end hospitality at Emaar’s networking reception at Address Fountain Views, a trilogy of luxurious skyscrapers in the heart of Downtown Dubai. The event begins on Tuesday at 6:30 p.m.

The full range of networking events and opportunities can be found on the FHS website.

Special events – from start-ups to sustainability

Under the topic lead the change FHS Dubai is home to a series of special events that outline the future of the region’s hospitality industry.

4:30 p.m. Monday: Do not miss the finale of the 2022 Sustainable Hospitality Challengea global competition for students to turn their ideas for innovation and sustainability into reality, on the main stage of the summit.

4 p.m. Tuesday: Experts from the hospitality industry have the opportunity to address the FHS audience in a special Open Microphone
session, with five minutes to show how they are Driving change when it comes to innovation, sustainable practices and personal growth.

9:30 a.m. Wednesday: FHS is the stepping stone for new businesses with which startup cavewhere start-ups based on innovative and sustainable business models can present their ideas to a high-ranking jury of judges and investors.

1:15 p.m. Wednesday: Top players in the hospitality industry are recognized during the Management of the Change Winner Presentation and FHS Award Ceremony, on the main stage where the winners of the Leadership Award, Lifetime Award for Services to the Industry and Be The Change Award will be announced.

Warm up with FHS sports and fitness programs

Get ready for three days of FHS action by registering for a series of sports and wellness events.

7 a.m. Monday: Tee off the 18 hole event at FHS HAMA golf tournamentheld at the world-class Dubai Creek Golf & Yacht Club, or have a great time at the FHS tennis tournament on the stunning courts of the Jumeirah Beach Hotel.

7 a.m. Wednesday: Join us at J Club, Madinat Jumeirah for a group training course for all fitness levels or expand your FHS experience with a Beach Yoga Session on the quiet sandy beach of Jumeirah Al Qasr.

Discover the best of Dubai with FHS site tours

Make your way to this FHS and discover the future of hospitality, tourism and sustainability with a series of specially designed on-site visits to some of Dubai’s most famous attractions – and best kept secrets.

10 a.m. Monday: Take a trip to Bustanica, the world’s largest vertical farm, and find out how Dubai is reducing its dependence on food imports by creating a year-round leafy greens growing environment. The 31,000 square meter facility is expected to yield as much farmland as twice the size of Dubai International Airport.

11:15 a.m. Monday: Get a seat at Fish Farm LLC, which focuses on breeding and hatchery of marine fish to support the local aquaculture industry and reduce dependence on imported fish from abroad. Established in 2013, Fish Farm has three plants in the United Arab Emirates and reached a production capacity of two million kg this year.

4 p.m. Monday: Visit Dubai’s latest technological marvel, the museum of the futurespanning the past and the future in what has been called the most beautiful building in the world.

5 p.m. Monday: Come out of your shell and visit the Turtle rehabilitation project in Dubai at the world famous Burj Al Arab and Jumeirah Al Naseem. The only program of its kind in the region, the initiative has enabled the release of 2,050 sea turtles back into Dubai waters since its launch in 2004.

For more information and to register for an event at FHS Dubai, visit

About the bank

The Bench has built a legacy of delivering world-leading investment forums and conferences in Europe, Africa, the Middle East and Latin America. The key principle behind these platforms has remained “deal making”. Bench has earned a reputation for creating innovative and impactful meeting spaces for the industry by transforming the way businesses connect.

For over two decades – heads of government, ministries of tourism, global travel and tourism associations, the world’s most influential hotel brands, hotel owners and investors, renowned restaurant groups, airlines and aviation authorities, destination developers, wealth managers, financial groups and consultants have attended The Bench’s events for their respective goals to have. These include AHIC, AHIF, GRIF, FHS, AHF, IDEEA, AviaDev and RENEW – this is where industry players showcase their brands, position themselves as thought leaders or innovators and connect with the right opportunities and knowledge.

Learn more at

About MEED

Introduced on International Women’s Day in 1957, the Middle East Economic Digest, MEED is a well-known and trusted brand used by governments and businesses operating in the region.

MEED includes a business intelligence service, digital media, publications and events and offers exclusive news, data and analysis on a daily basis. We are responsible for keeping our audience of subscribers, registered users and event attendees informed and helping to facilitate decision making and connections.

Our Marketing Solutions team gives clients access to our audience. We partner with local and international companies that need to reach our high quality communities. In consultation with our clients, we use tried and tested methods to target and engage decision makers, to announce and explain how to lead and grow, and to contact and convert business leaders into customers.

MEED is fully owned by data and information company GlobalData Plc, which means our marketing solutions clients can also access a network of over 13 million monthly digital users across 18 different sectors.

Learn more at

Future Hospitality Summit (FHS)

Date: 19-21 Sep 2022

Location: Madinat Jumeirah, Dubai, United Arab Emirates

Sponsors: Host Sponsor: Jumeirah Hotels & Resorts

Platinum Sponsors: Accor, Dur Hospitality, Hilton, Marjan, Millennium Hotels & Resorts and Radisson Hotel Group

Emerald Sponsors: Emaar Hospitality Group, IHG Hotels & Resorts, Marriott International, NEOM, Rotana, Royal Commission for AlUla, SMIT Morocco and Taiba Investments.

Gold Sponsors: Aleph Hospitality, CBRE, Colliers, Compass Project Consulting, Dentons, ELAF Group, ENVI Lodges, GG&Grace International, Hospitality Management Holding, HVS, The Indian Hotels Company, Insignia, Interior360, Ishraq Hospitality, IT Hospitality Group, Knight Frank, Louvre Hotels Group, LXA, Mapal Group, Minor Hotels, OBMI, PwC Middle East, QUO, SSH, STR, Valor Hospitality Partners and Voltere by egis.

Silver Sponsors: Deutsche Hospitality and Katch.

Supporters: Emirates Academy of Hospitality Management, Hospitality Asset Managers Association (HAMA), Sustainable Hospitality Challenge and Women in Hospitality (WiH).

Anne Bleiker
In2 advice
+971 56 603 0886
The Bank


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