The Future Hospitality Summit makes its debut in Dubai


Dubai, United Arab Emirates. July 6, 2022. The Future Hospitality Summit (FHS) will be held in Dubai for the first time this September, bringing together industry leaders from the Middle East and Africa for discussions, negotiations and insights into the continued growth of the region’s hospitality and tourism sectors.

Hosted by Jumeirah Hotels & Resorts and co-organized by The Bench and MEED, FHS brings together the investment communities of the Arabian Hotel Investment Conference (AHIC), Global Restaurant Investment Forum (GRIF) and AviaDev under one roof. Other conference tracks include Sustainability & Innovation, Startup Den and The Future of Human Capital. Taking place September 19-21, 2022 at Madinat Jumeirah, the three-day summit will bring together government leaders, hotel investors, owners, developers and operators to discuss hot industry issues, chart the course for the future and engage with elite stakeholders to network in their area.

“Following the resounding success of FHS Saudi Arabia in May, we are now gearing up for the highly anticipated FHS in Dubai,” said Jonathan Worsley, Chairman of The Bench. “As the region’s flagship hospitality investment platform, the event promises to be a buzz with an action-packed program, a plethora of high-quality speakers and exciting industry announcements to reinforce the central role of the ever-growing hospitality and tourism sectors in the MENA region . We look forward to welcoming the most respected, experienced and influential names in hospitality and tourism to this prestigious event.”

The FHS in Dubai will revolve around the main theme of the event lead the change which the FHS Advisory Board – a carefully curated group of senior industry leaders – discussed at the Al Jaddaf Rotana last week to help shape the program by sharing insights and discussing key focus areas, challenges and trends for the industry. The FHS program will cover a wide range of topics under the main theme of the event, including the ongoing post-pandemic recovery and hospitality investment forecasts, as well as climate, sustainability, technology, innovation, wellbeing, leadership and talent.

“We look forward to welcoming industry colleagues to the Al Jaddaf Rotana Suite Hotel reception. The region is currently one of the most exciting and dynamic places in the world, especially for the tourism and hospitality industry. The second half of the year will be exceptionally busy with mega events in the region. I am confident that momentum will continue and believe that hotel groups will see accelerated development and growth across the region,” said Guy Hutchinson, President and CEO of Rotana.

FHS takes place in the world-renowned Madinat Jumeirah in Dubai, which hosted AHIC in 2021 and was the event’s launch site in 2006. “As one of the world’s most desirable destinations, Dubai’s reputation has been built on innovation and stability, economic diversification, security, inclusivity and yet it is progressive as a young nation, with the agility to quickly create change and make a positive impact. The travel and hospitality industry stands faces challenges, much like any industry you look at today, but with increased public-private sector collaboration and peer-to-peer collaborations, we can effectively drive change. It’s an important dialogue and Jumeirah Group is proud to partner with the Future Hospitality Summit to bring together industry leaders from around the world. share their insights and set the course for a prosperous and sustainable future,” commented José Silva, Chief Executive Officer of Jumeirah Group.

Delegates can look forward to a wealth of investment sessions, high-level networking opportunities, exclusive contract signings and more during FHS, which also hosts the finals of the 2022 Sustainability Hospitality Challenge, a global competition for students to turn their ideas into Implementing innovation and making sustainability a reality,

For more information on FHS in Dubai visit

About the bank

The Bench has built a legacy of delivering world-leading investment forums and conferences in Europe, Africa, the Middle East and Latin America. The key principle behind these platforms has remained “deal making”. Bench has earned a reputation for creating innovative and impactful meeting spaces for the industry by transforming the way businesses connect.

For over two decades – heads of government, ministries of tourism, global travel and tourism associations, the world’s most influential hotel brands, hotel owners and investors, renowned restaurant groups, airlines and aviation authorities, destination developers, wealth managers, financial groups and consultants have attended The Bench’s events for their respective goals to have. These include AHIC, AHIF, GRIF, FHS, AHF, IDEEA, AviaDev and RENEW – where industry players showcase their brands, position themselves as thought leaders or innovators, and connect with the right opportunities and skills.

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About MEED

Introduced on International Women’s Day in 1957, the Middle East Economic Digest, MEED is a well-known and trusted brand used by governments and businesses operating in the region.

MEED includes a business intelligence service, digital media, publications and events and offers exclusive news, data and analysis on a daily basis. We are responsible for keeping our audience of subscribers, registered users and event attendees informed and helping to facilitate decision making and connections.

Our Marketing Solutions team gives clients access to our audience. We partner with local and international companies that need to reach our high-value communities. In consultation with our clients, we use tried and tested methods to target and engage decision makers, to announce and explain how to lead and grow, and to contact and convert business leaders into customers.

MEED is fully owned by data and information company GlobalData Plc, which means our marketing solutions clients can also access a network of over 13 million monthly digital users across 18 different sectors.

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Future Hospitality Summit (FHS)

Date: 19-21 Sep 2022

Location: Madinat Jumeirah, Dubai, United Arab Emirates

Sponsors: Host Sponsor: Jumeirah Hotels & Resorts

Platinum Sponsors: Accor, Dur Hospitality, Hilton, Radisson Hotel Group and Marjan.

Emerald Sponsors: Emaar Hospitality Group, IHG Hotels & Resorts, Marriott International, NEOM, Rotana, Royal Commission for AlUla, SMIT Morocco and Taiba Investments.

Gold Sponsors: Aleph Hospitality, CBRE, Colliers, Compass Project Consulting, ELAF Group, ENVI Lodges, The Indian Hotels Company, Insignia, Interior360, Ishraq Hospitality, IT Hospitality Group, Knight Frank, Louvre Hotels Group, Mapal Group, Minor Hotels, OBMI , QUO, SSH, STR and Voltere by Egis.

Silver Sponsors: Deutsche Hospitality, HVS and Katch.

Supporters: Emirates Academy of Hospitality Management, Hospitality Asset Managers Association (HAMA), Sustainable Hospitality Challenge and Women in Hospitality (WiH).

Anne Bleiker
In2 advice
+971 56 603 0886
The Bank


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