The Thai restaurant brand announces seven-figure investments to start in the coming week


THAI Leisure Group, the UK’s largest Thai restaurant chain, has pledged to invest £1million in its best-loved restaurants, Chaophraya and Thaikhun, starting with Chaophraya Newcastle and Chaophaya Glasgow and due to be completed before Christmas.

As part of the renovations, the existing Chaophraya and Thaikhun restaurants will be renovated over the coming months, with plans to upgrade both the interior and exterior of at least five of its restaurants. Local contractor JMDA was hired to refurbish five sites.

This significant investment is being made to enable the brand to meet the needs of its existing customers and support its ambitious growth plans. Major changes include the redesign and modernization of the frontage and entrances, as well as the dining and bar areas of several key restaurants.

Thai Leisure Group Managing Director Ian Leigh commented: “At Thai Leisure Group we pride ourselves on constantly innovating and developing our offering which is why we have remained the UK’s largest Thai restaurant chain. This significant investment will further enhance the dining experience for guests, allowing customers to enjoy a greater variety of Thai cuisine in a comfortable and aesthetic setting.”

“We are delighted to unveil the renovations taking place at several of our main restaurants and look forward to welcoming new and returning customers over the coming months.”

All Chaophraya sites will be renovated over the next 3 years with renovation work scheduled to begin in the coming months.

Whilst the company’s main priority has always been investing in its team to ensure its service and quality is top notch, the focus now is on renovating its locations. Thai Leisure Group has recently added its first Thaikhun street food buffet restaurant, Thaikhun Buffet, to its portfolio at The Trafford Centre, Manchester. Additionally, the brand plans to open more Chaophraya locations over the next 5 years.

The group also has a growing presence in the delivery space, with Chaophraya and Thaikhun now on Deliveroo. This has proven to be an important revenue stream and is a key focus of the company’s marketing strategy for the next 12 months.

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