Toggle Market is scaling the B2B “buy now, pay later” offering for hotels, restaurants in the Middle East, Europe and Africa


Toggle Market offers supply chain financing through its SaaS-enabled marketplace,, with fee-based financing and freight transportation solutions

We have created a platform that gives the HORECA industry complete control over the payment terms they want and helps them spread payments over 6-12 months.”

— Fuad Sajdi

DUBAI, UNITED ARAB EMIRATES, July 18, 2022 / — Toggle Market announces a new payable financing program for all customers of its digital marketplace Toggle Hospitality, featuring a Buy It Now Pay Later (BNPL) with flexible and enhanced payment terms, offers choice and optionality in sourcing goods from its supplier network of hundreds of global brands.

The program, which has been piloted in a small number of hotels and F&B groups in the Middle East and Europe, is now fully available to all qualified hospitality businesses in these regions and is currently being expanded into Africa with an initial presence in North and East Africa.

Dubai-based technology company Toggle Market was founded in 2020 with the aim of connecting the global supply chain of non-standard goods through its SaaS-enabled platforms and the “first digitization of the procurement process”. The Company currently operates the Toggle Hospitality Platform – the world’s first multi-vendor, direct enterprise digital marketplace for hospitality furniture, business supplies and equipment.

The company has partnered with insurers and private lenders to facilitate its paid financing services to corporate, large and SMB businesses across the hospitality industry, particularly hotels, restaurants and cruise lines. Toggle Market uses credit risk models and bank data to offer flexible financing solutions to B2B customers, including up to 365 days of trade credit.

“Enterprise BNPL is very different from B2C BNPL,” said Fuad Sajdi, CEO of Toggle Market, “Our SaaS-enabled marketplace has allowed us to drive offline purchases online. We have created a platform that gives the HORECA industry complete control over the payment terms they want and helps them spread payments over 6-12 months while still guaranteeing their suppliers within 24 hours get paid. We are now enabling companies looking to scale regardless of market conditions and helping them improve their own customer service.”
With a growing customer base of buyers in 27 countries and a global supplier network of hospitality manufacturers, the expanded BNPL solution will dramatically reduce risk for sellers and provide buyers with much-needed flexible payment plans.

Sajdi added, “As demand for B2B BNPL solutions continues to grow, we believe scaling our marketplace applications to other industries will result in more B2B purchases being made online, giving customers more control over how they pay, and reducing the pressure reduce on the balance sheets. We look forward to leveraging our technology applications, infrastructure and partnerships with financial services providers and freight forwarders to reduce friction in the global supply chain for SMEs across multiple industries.”

“Increasing economic value for hospitality businesses through our Toggle Hospitality digital marketplace – and now through our expanded BNPL offering – is an important step towards the necessary supply chain infrastructure reform, particularly in emerging markets that have historically lagged and are lagging behind in digitization have a healthy and extensive pipeline of hospitality projects coming online over the next decade,” added Muna Khogali, COO of Toggle Market.

The Toggle Market team will discuss the future of affordable finance at the upcoming Future Hospitality Summit (FHS) taking place in Dubai on September 19-21, 2022, bringing together industry leaders from the Middle East and Africa for discussion, deals and insights the continued growth of the region’s hospitality and tourism sectors.

Hosted by Jumeirah Hotels & Resorts and co-organized by The Bench and MEED, FHS brings together the investment communities of the Arabian Hotel Investment Conference (AHIC), Global Restaurant Investment Forum (GRIF) and AviaDev under one roof. Taking place September 19-21, 2022 at Madinat Jumeirah, the three-day summit will bring together government leaders, hotel investors, owners, developers and operators to discuss hot industry issues, chart the course for the future and engage with elite stakeholders to network in their area.

Muna Khogali
switch market
[email protected]
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