Popular pet food brand Fancy Feast hopes to change some outdated stereotypes about wet cat food by offering food-grade cat food.inspired “Feasts” to eat in a real restaurant.
Dubbed Gatto Bianco by Fancy Feast, the pop-up restaurant will open next week near New York’s Meatpacking District and will offer an “Italian-style trattoria and dining experience” to cater to the new “globally-inspired… Celebrating Brand Medleys Recipes.
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Gatto Bianco (Italian for “white cat”) promises offbeat dishes for people inspired by Fancy Feast Medleys recipes and traditional Italian cuisine. The menu is being developed by Fancy Feast’s “house cook,” Amanda Hassner, who has made “gourmet” cat foods for the brand in the past, with names like “Florentine Collection” (with garden vegetables in a fine sauce) and the Primavera Pack, with culinary inspired global recipes designed for your feline friends.
Buy: Fancy Feast Florentine Collection $24.96
While Hassner has spent her time cooking Katzenkuche, the pop-up restaurant will also be inviting Michelin-starred chef and acclaimed New York restaurateur Cesare Casella to help create new dishes for the event. If wet cat food is any indication, expect plenty of chicken, tuna, gravy and vegetables on the Gatto Bianco menu.
Hassner says the menu at Gatto Bianco is also “prepared in a way that helps cat owners understand how their cats experience food — from taste to texture to form.” It’s unclear how that translates to a plate carries over to your table, but some high-end restaurants have historically served food out of tin cans, while pork or chicken liver pie — with a similar look and texture to wet cat food — is still widely considered a delicacy worldwide.
While the new promotion is getting a lot of attention online from both cat lovers and foodies, it should be noted that Fancy Feast is promoting a two-day human-quality menu and Not say their daily cat food is safe or edible for humans. Although few people have died from eating cat food, the ingredients, by-products, and nutritional composition of wet cat food are not intended for human consumption. Cat food contains too much vitamin A and taurine, which can overwhelm the human body. The moisture and amount of fats in cat food can also upset your system, leading to nausea or vomiting.
And while a dish of chicken and gravy might sound appetizing at first, the cuts of meat typically found in cat food are often meat trimmings that aren’t certified for human consumption, and doctors say eating cat food creates a risk of lethargy , diarrhea and malnutrition can lead to long-term.
It’s best to leave Fancy Feast for your cat and dine at Fancy Feast Restaurant – if you can get a reservation. The Gatto Bianco opens only on Thursday, August 11th and Friday, August 12th with four reservations per night at 6:30pm ET. Reservations for the Fancy Feast restaurant will open Thursday, August 4 at 12:00 PM ET via OpenTable and at FancyFeast.com/Reservations.
Can’t get a seat in the cat food pop-up? Fancy Feast has another option: the pet food brand last year released its cookbook, Petite Feasts, with “recipes for people inspired by the exquisite, one-serving appetizer cats love.”
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